Google AdWords is paid advertising or pay per click (PPC) advertising on Google. The way it works is simple: People use keywords (or search terms) to search for specific products and services If the keywords you’ve chosen match what people search for, your paid ad appears next to or above organic Google search results When people click on your ad, they’ll go to your website to learn more or buy As mentioned in my previous blog post, How To Market Your Local Business, I mentioned that paid advertising is probably the most direct, most effective, yet most complicated, of all the channels in which to market your business online.
Google remarketing, also known as retargeting, has been chastised in the media for the excessive frequency and poor targeting of the ads. However, if the audience is grown and cultivated correctly, there is a huge advantage for advertisers to recapture their audience’s attention elsewhere. Retargeting involves showing paid ads to users based on their past web activity on your site. Remarketing allows advertisers to follow users and show ads to them across Google’s large network of partner sites on the Google Display Network. The best way to ensure these ads are targeted correctly is to build a remarketing list on Google AdWords. For example, you can create a retargeting list for visitors to your most popular product category and the remarketing tag tells AdWords to save visitors to your “Popular Category” list. You can then build an AdWords campaign with a specific message to show only to people in the “Popular Catgory” list. For more information on retargeting or remarketing on Google AdWords, please feel free to get in touch with us today!