AdWords differs from traditional forms of advertising. It doesn't come with price lists or rate cards. Instead, our standard pricing model relies on a
cost-per-click (CPC) based auction. You'll start by choosing a daily budget you're comfortable with, and then change it at any time. There's no minimum spend and
you're not locked into a contract. With Google Adwords, you only pay for results. With ads on Google you're not charged when your ad is displayed, but only when
someone clicks on your ad to go to your website. In other words, you only pay when your advertising works.
We set cost-per-click prices via an automated auction system. As an advertiser, you get to specify the maximum amount (max CPC bid) you're willing to pay
for each prospective customer that visits your website by clicking on your ad. This bid then determines how high up on the search results page your ad
appears, which eventually determines how often people notice and click on your ad.
How it works for you
- People search on Google People use keywords (or search terms) to search for specific products and services.
- They see your ad If the keywords you've chosen match what people search for, your ad appears next to or above Google search results.
- When people search the web, they tend to use specific phrases like "hotels in Newyork," rather than general ones like "hotels." So, when it comes to selecting keywords, be specific, and keep your ads and budget targeted to the most interested people.
- Ads, like keywords, help people decide if your business is what they're searching for. If you offer several different products or services, try creating a unique ad for each one. A hotel, for example, might want to create one ad for beginners and another for more advanced classes.
- AdWords makes it easy to put your message in front of people anywhere in the world. But what if you're only interested in potential customers within a 10-mile drive? No problem: you can use geo-targeting to show your ads in a particular area, whether it's a city, region, country or specific distance from your business.
- You get more customers When people click on your ad, they'll go to your website to learn more or buy.
- You can be specific you can show your ads on specific days of the week, hours in a day, or different placements or devices according to your requirement and business strategy.
- You're in control of your cost-per-click
- Relevance pays off Your bid isn't the only factor that counts. AdWords rewards more relevant ads with a higher Quality Score and a higher ad position. So even if your competition bids more than you, you can still win a higher position -- at a lower price -- with highly targeted keywords and ads.
- You only pay for results
- Target specific locations AdWords makes it easy to put your message in front of people anywhere in the world. But what if you're only interested in potential customers within a 10-mile drive? No problem: you can use geo-targeting to show your ads in a particular area, whether it's a city, region, country or specific distance from your business.
- Advertise next to Google Search results You reach customers right when they're actively searching for what you have to offer.
- Show up on mobile phones You get in front of people right when they're searching or browsing on their mobile phones.
- Show up across the web Google can choose from among the millions of websites in our network which sites' content will be the best match for your ads, and your business.